Will Taylor Swift really do the 2025 Super Bowl half-time show? Now an NFL regular thanks to BF Trav
The NFL has wholeheartedly embraced Swift’s attendance, promoting her music on social media and frequently cutting to her reactions during live broadcasts. She’s had a demonstrable effect on the NFL’s female and Gen Z viewership.
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According to a report from the New York Post, the NFL even asked its networks – NBC, ESPN, Fox and CBS – to air commercials for Taylor Swift: The Eras Tour completely free of charge, as an attempt to secure her continued support.
“TV executives speculated that the NFL’s goal with Swift is the Super Bowl halftime show, which she has never done,” the Post reported.
So why hasn’t Swift joined the ranks of past headliners like Beyoncé and Lady Gaga – and could her recent connection to the NFL indicate a change of heart? We break down all the information we have so far:1. Swift has reportedly declined the offer multiple times
For most of Swift’s career, the Super Bowl halftime show was sponsored by Pepsi, which may have posed a contractual issue. In 2013, the same year that Pepsi launched its partnership with the NFL, Swift signed a “long-term partnership” with its rival brand Coca-Cola.
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In 2022, Apple Music took over as the halftime show’s key sponsor. This announcement thrilled Swifties, who theorised that Swift would now be free to take the stage. Instead, Rihanna was announced as the 2023 headliner. According to TMZ, Swift was offered the coveted spot, but declined to focus on re-recording her first six albums.
More recently, King of R&B Usher was confirmed as the 2024 headliner. Once again, Swift reportedly turned down the offer, this time to focus on her Eras Tour; she’s scheduled to perform in Tokyo on February 11, 2024, just one day before the Super Bowl will be played in Las Vegas.2. It’s unlikely that Swift will perform at the Super Bowl until her Taylor’s Version series is complete
As previously noted, Swift is in the process of re-recording her first six albums to reclaim control of her music. She is currently halfway done with this project, having released Fearless (Taylor’s Version) and Red (Taylor’s Version) in 2021, followed by Speak Now (Taylor’s Version) earlier this year.Who is Travis Kelce’s ex, Kayla Nicole – and did she just call out Swifties?
Swift is set to release 1989 (Taylor’s Version) on October 27, which only leaves Reputation and her self-titled debut album.
It’s possible that Swift will agree to headline the Super Bowl halftime show after all these albums have been released, but probably not before.
Although halftime performers usually don’t get paid, the Super Bowl viewership is incredibly valuable. Last year, Rihanna saw a 390 per cent boost in song sales and a 140 per cent surge in streams after she left the stage.
If Swift performed a medley of hits, including songs she has yet to re-record, this would drive streams and sales of music she doesn’t own, which means she wouldn’t make as much money.
3. Too big for the Super Bowl?
It’s also possible that Swift is simply too big for the Super Bowl. Musicians typically use the performance to promote new albums, world tours, or, in Rihanna’s case, make-up and skincare brands. But Swift doesn’t stand to gain much in terms of publicity; the Eras Tour is projected to make billions of dollars, the concert film stands to set records, and Swift is affecting local economies beyond the NFL’s scale.Queen of controversy? 7 times Doja Cat made headlines for the wrong reasons
“On the opening night in Glendale, Arizona, the concert brought in more revenue for local businesses than Super Bowl LVII, which was held back in February in the same stadium,” Time magazine previously reported.
“To use that event as a comparison, Swift has been performing the equivalent of two to three Super Bowls every weekend for the past five months.”
This article originally appeared on Insider.ncG1vNJzZmivp6x7tK%2FMqWWcp51kuqKzwLOgp52jZMC1xcueZp6mpJq%2Fta3Ip6SepqRkrrPAyJyjnmdjZ4B5fo9yZrChnKF6ta3YpaarZaOstqfAjKucmqScrnqlu4xrZ2ttXajCsbHRZpmor5xitaK4xWaroqWVYsCpu9ZmpaivXaOzrXnRnp6upJGnerW0wKeirGWSm3q1vsCvoKxlm5q5pLE%3D